Putting A Value On Your Work – Artist Development Workshop Series w/ Jovy Rockey & Anne Scott Plummer

How do you place a value on a creative work that has come from your own heart and inspiration? How do we, as artists, measure our art in terms of time, financial investment, and worth? Hear from two artists who have learned a great deal on this topic through their experiences and artistic practices.

Jovy Rockey is a artisan jeweler and owner of ORNO Gift + Home in Winona, MN. Since 2011, Jovy has been creating and selling her jewelry direct to clients, at fine art and craft festivals, small markets, and in boutiques and galleries. Her experience as an artist and as a shop owner has given her a robust understanding of the importance and the challenges of how you place value on your work. In June of 2019, Jovy wrote a feature article in the online publication, Handmade Sellers Magazine, which highlights the thought process behind raising her prices and the ways it benefitted her business. Over the years, Jovy has empowered many artists to prioritize their art and to understand how pricing impacts their livelihood.

Anne Scott Plummer is a ceramic artist who creates both functional pottery and sculpture. She has made a livelihood from these pursuits for several decades, and has approached the question of putting a value on her work from many angles. She has sold her work through galleries, stores, art fairs, online, and from her studio. Her current studio is Island City Clayspace, a storefront in downtown Winona, where she periodically organizes a pop-up gallery, and also sells her work at other local galleries, art fairs and the farmer’s market. She is a retired art professor, and has helped many students investigate the critical issue of valuing their work. “Artwork has a personal value for artists, but that is not the same as the market value of a piece of art. Research can help artists understand the potential market value of their work, and to identify the best market places to sell their work,” she suggests. “Showing their work, and talking to other artists, gallerists, and arts professionals can help an artist value their work for the marketplace.”

REGISTRATION: https://northfieldartsguild.org/education/community-artmaking/artist-development-workshop-series-2024/